Award-winning sulfate-free formula rich lather gently cleanses and moisturizes and helps reduce breakage during shampooing. Made with pure shea butter and formulated without harsh ingredients. Free from mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin and propylene. Benefits - Rich foam removes heavy buildup. - Gentle formula prevents breakage. - Ideal for natural and dyed hair. How to use Wet hair completely. Massage into wet hair starting at the roots and working toward the ends. Lather and then rinse thoroughly with cool water. A second lather and rinse is recommended for hair with a lot of product buildup.