It's been a year since we launched the first ghd smart styler with innovative ultra-zone predictive technology that predicts and adapts to your hair's needs.
Thanks to the revolutionary ultra-zone predictive technology, the ghd platinum+ hair straightener recognizes the size of the hair section and adapts its power to ensure an even and optimal styling temperature of 185ºC along the two plates. This helps to achieve 70* stronger hair, 20% more shine and double the colour protection. The styler incorporates two infinite sensors, one per plate, which monitor the surface temperature 250 times per second to adapt it to the thickness of the hair, the speed of styling and the size of the section to give you results that are 100% tailored to you.
It has a patented shaft design that ensures perfect alignment of plates to give you greater control during styling and ensure perfect glide.
The ghd platinum+ professional hair straightener has universal voltage so you can take it anywhere in the world and automatic suspension mode to turn off the iron after 30 minutes of disuse.
Good Hair Day, commonly known as ghd, is a manufacturer of hair care products based in Leeds, UK. ghd leads the market for hair straightening irons and is sold in over 50,000 salons worldwide. The company was the first hair tool sponsor of the Victoria's Secret Fashion Show, and is endorsed by celebrities including Victoria Beckham, Madonna, Gwyneth Paltrow, and Jennifer Aniston.
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