Baby shampoo is as gentle on the eyes as pure water and is specially designed to gently cleanse your baby's delicate hair and scalp. It foams quickly and rinses easily, while leaving baby's hair soft, shiny and clean. Formula triple tested by pediatricians, dermatologists and ophthalmologists. Without parabens, phthalates, sulfates, dyes or soaps. Our formula is as gentle on the eyes as pure water. Delicate, hypoallergenic and pH balanced. How to use it: Wet the baby's hair with warm water, apply the baby shampoo, rub gently until lather forms, and finally rinse.