L'Oreal Paris introduces Air Volume Mega Mascara, a new evolution of lash mega volume that puffs and puffs up lashes, like a hot air balloon, yet feels as light as air (84% of women said the volume feels as light as air!*)
How did this happen?
With an ingenious new formula and packaging, Air Volume defies the rules of gravity and volume.
The Air Volume formula is air-whipped to create a lash-multiplying effect with more volume that doesn't weigh down lashes.
This mega volume and weightless wear locks in for all day wear, lasting up to 24 hours.
The key to mega volume impact and longevity is in the lash building kit of the airy formula and dual bristle brush.
Unique high-load cushioned bristle brush captures, separates and coats each lash from root to tip for thick, full lashes.
The short bristles catch and load lashes deep into the roots, while the long bristles dispense the intensely black formula evenly for fully puffed lashes.
Metallic pink balloon-shaped packaging protects and seals in the airy formula. Lashes plump and plump to dramatic levels of buildable volume with each application.
